Advertising media planning : a brand management approach

著者

• Kelley, Larry D.
• Jugenheimer, Donald W
• Sheehan, Kim Bartel

書誌事項

Advertising media planning : a brand management approach

Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan

Routledge, 2015

4th ed

• : hbk
• : pbk

注記

Previous ed.: Armonk, N.Y. : M.E. Sharoe, 2012

Includes bibliographies and index

• NII書誌ID(NCID): BB22952702
• ISBN:
  • 9780765640895
  • 9780765640901
• LCCN: 2014026943
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York ; London
• ページ数/冊数: viii, 351 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5826.5
  • DC23 : 659.1/11
• 件名:
  • LCSH : Advertising media planning
  • LCSH : Brand name products
  • LCSH : Marketing