Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
著者
書誌事項
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
(Reihe Handel und internationales Marketing = Series retailing and international marketing)(Research)
Springer Gabler, c2016
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注記
"Dissertation Trier University, 2016" --T.p. verso
Bibliography: p. [131]-156
