Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
著者
書誌事項
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
（Reihe Handel und internationales Marketing = Series retailing and international marketing）（Research）
Springer Gabler, c2016
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注記
"Dissertation Trier University, 2016" --T.p. verso
Bibliography: p. [131]-156
内容説明・目次
内容説明
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
目次
Introduction.- Study 1: Sector-specific Antecedents of Retail Brand Equity.- Study 2: Reciprocity between Perceived Value and Retail Brand Equity.- Study 3: Interdependencies within Multichannel Retail Structures.- Final Remarks.- References.- Appendix.
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