Advances in corporate branding

Author(s)

• Balmer, John M. T.
• Powell, Shaun M.
• Kernstock, Joachim
• Brexendorf, Tim

Bibliographic Information

Advances in corporate branding

edited by John M.T. Balmer ... [et al.]

（Journal of brand management : advanced collections）

Palgrave Macmillan, c2017

Note

Other editors: Shaun M. Powell, Joachim Kernstock, and Tim Oliver Brexendorf

Includes bibliographical references and index

Details

• NCID: BB24150552
• ISBN:
  • 9781352000078
• LCCN: 2017303524
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 205 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1255
• Subject Headings:
  • LCSH : Branding (Marketing)
• Parent Bibliography ID:
  • BB24150461