Journal of brand management : advanced collections
Palgrave Macmillan, 2017-
Series editors: Tim Oliver Brexendorf, Joachim Kernstock, Shaun M. Powell
Jean-Noël Kapferer ... [et al.], editors
Palgrave Macmillan c2017 Journal of brand management : advanced collections
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edited by John M.T. Balmer and Weifeng Chen
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edited by John M.T. Balmer ... [et al.]
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