Platform revolution : how networked markets are transforming the economy and how to make them work for you
著者
書誌事項
Platform revolution : how networked markets are transforming the economy and how to make them work for you
W.W. Norton and Company, 2017
- : pbk
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注記
Originally published: 2016
内容説明・目次
内容説明
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.
Platform Revolution explores the what, how and why of this revolution and provides the first "owner's manual" for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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