Advances in Chinese brand management

Author(s)

• Balmer, John M. T.
• Chen, Weifeng

Bibliographic Information

Advances in Chinese brand management

edited by John M.T. Balmer and Weifeng Chen

（Journal of brand management : advanced collections）

Palgrave Macmillan, c2017

Note

Includes bibliographical references and index

Details

• NCID: BB24351292
• ISBN:
  • 9781352000108
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: x, 354 p.
• Size: 23 cm
• Classification:
  • DC23 : 658.8270951
• Subject Headings:
  • LCSH : Brand name products -- China
  • LCSH : Product management -- China
  • LCSH : China -- Commerce
• Parent Bibliography ID:
  • BB24150461