Exhibit labels : an interpretive approach

著者

書誌事項

Exhibit labels : an interpretive approach

Beverly Serrell

Rowman & Littlefield, c2015

2nd ed

  • : pbk : alk. paper
  • : hbk : alk. paper

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注記

Previous ed.: Walnut Creek : Alta Mira Press, 1996

Includes bibliographical references (p. 331-342) and index

内容説明・目次

内容説明

Beverly Serrell presents the reader with excellent guidelines on the process of exhibit label planning, writing, design, and production. One of the museum field's leading consultants and label writers, Serrell's 1996 edition of Exhibit Labels has been a standard in the field since its initial publication. This new edition not only provides expert guidance on the art of label writing for diverse audiences and explores the theoretical and interpretive considerations of placing labels within an exhibition, it also features all new case studies and photographs and thoughts about interpretation in digital media. Exhibit Labels: An Interpretive Approach is a vital reference tool for all museum professionals.

目次

Preface Introduction Part 1: Overview 1. Behind It All: The Big Idea 2. What are Interpretive Labels? 3. Types of Labels in Exhibitions Part 2: Considering the Audience 4. Who is the Audience (and What Do They Want)? 5. Audience Fragmentation 6. Selecting the Right Reading Level 7. The Number of Words 8. Multilingual Labels 9. Writing Visitor-Friendly Labels Chapter 10. The Label's Voice: Who is Talking to Me? Part 3: Exhancing the Visitor Experience 11.Hierarchies 12. Modalities 13. Making Words and Images Work Together 14. Labels That Ask Questions 15. Labels for Interactive Exhibits 16. Digital Interpretive Devices Part 4: Tasks 17. Getting Started (and Getting It Done) 18. Evaluation During Development 19. Typographic Design 20. Production and Fabrication 21. Evaluation After Opening Part 5: Conclusions 22. Findings from Research and Evaluation Bibliography Figure Credits Index About the Author

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