Essentials of marketing : a marketing strategy planning approach

著者

• Perreault, William D.
• Cannon, Joseph P., Ph. D.
• McCarthy, E. Jerome (Edmund Jerome)

書誌事項

Essentials of marketing : a marketing strategy planning approach

William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

McGraw-Hill Education, c2017

15th ed., International student ed

注記

"McGraw-Hill Education international edition"--Cover

Previous ed.: 2015

Includes indexes

詳細情報

• NII書誌ID(NCID): BB24895304
• ISBN:
  • 9781259921292
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxxi, 752 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing