Services marketing : concepts, strategies, & cases

Author(s)

• Hoffman, Kenneth Douglas
• Bateson, John E. G.

Bibliographic Information

Services marketing : concepts, strategies, & cases

K. Douglas Hoffman, John E.G. Bateson

Cengage Learning, c2017

5th ed

Note

Previous ed.: 2011

Includes index

Details

• NCID: BB24992639
• ISBN:
  • 9781285429786
• LCCN: 2015948212
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xv, 458 p.
• Size: 27 cm
• Classification:
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing