An analysis of W. Chan Kim and Renée Mauborgne's Blue ocean strategy

著者

• Mebert, Andreas
• Lowe, Stephanie

書誌事項

An analysis of W. Chan Kim and Renée Mauborgne's Blue ocean strategy

Andreas Mebert with Stephanie Lowe

（The Macat library）

Routledge, c2017

• : pbk
• : hbk

タイトル別名

A Macat analysis of W. Chan Kim and Renée Mauborgne's Blue ocean strategy

A Macat analysis : W. Chan Kim & Renée Mauborgne's Blue ocean strategy : how to create uncontested market space and make competition irrelevant

Blue ocean strategy : how to create uncontested market space and make competition irrelevant

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BB25300231
• ISBN:
  • 9781912128426
  • 9781912302130
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 89 p.
• 大きさ: 21 cm
• 件名:
  • FREE : Kim, W. Chan
  • FREE : Mauborgne, Renée
• 親書誌ID:
  • BB25260385