Online growth options for retailers : three essays on domestic and international growth strategies with online retailing

著者

    • Schu, Matthias
    • Morschett, Dirk

書誌事項

Online growth options for retailers : three essays on domestic and international growth strategies with online retailing

Matthias Schu ; with a foreword by Dirk Morschett

(Reihe Handel und internationales Marketing = Series retailing and international marketing)(Research)

Springer Gabler, c2017

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注記

Originally presented as the author's thesis (PhD)--Université de Fribourg, 2016

Includes bibliographical references (p. [111]-136)

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