Online growth options for retailers : three essays on domestic and international growth strategies with online retailing
著者
書誌事項
Online growth options for retailers : three essays on domestic and international growth strategies with online retailing
（Reihe Handel und internationales Marketing = Series retailing and international marketing）（Research）
Springer Gabler, c2017
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注記
Originally presented as the author's thesis (PhD)--Université de Fribourg, 2016
Includes bibliographical references (p. [111]-136)
内容説明・目次
内容説明
Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers. New insights for retail research and management are presented and contribute to existing knowledge; the study is valuable for academic researchers and for practitioners who are interested in a thorough analysis of online retailing from a strategic and theoretical perspective.
目次
Foreign Market Selection, Resource and Path Dependency of Internationalization Decisions of Online Retailers.- Internationalization Speed of Online Retailers.- Imitability of Online Shops, Strategies and Concepts.- Establishment of Online Shops by SME Retailers and Wholesalers as an Additional Sales Channel.
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