Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
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書誌事項
Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
(Developments in marketing science : proceedings of the Academy of Marketing Science)
Springer, c2015
- : hbk.
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注記
"Reprint from original edition. Developments in marketing science, vol. XXVII edited by Harlan E. Spotts. copyright Academy of Marketing Science 2004"--T.p. verso
Includes author index

