Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

書誌事項

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Harlan E. Spotts, editor

(Developments in marketing science : proceedings of the Academy of Marketing Science)

Springer, c2015

  • : hbk.

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注記

"Reprint from original edition. Developments in marketing science, vol. XXVII edited by Harlan E. Spotts. copyright Academy of Marketing Science 2004"--T.p. verso

Includes author index

詳細情報

  • NII書誌ID(NCID)
    BB25732870
  • ISBN
    • 9783319118444
  • 出版国コード
    sz
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Cham
  • ページ数/冊数
    xxxiii, 349 p.
  • 大きさ
    29 cm
  • 親書誌ID
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