Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Author(s)

• Spotts, Harlan E.

Bibliographic Information

Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Harlan E. Spotts, editor

（Developments in marketing science : proceedings of the Academy of Marketing Science）

Springer, c2015

• : hbk.

Note

"Reprint from original edition. Developments in marketing science, vol. XXVII edited by Harlan E. Spotts. copyright Academy of Marketing Science 2004"--T.p. verso

Includes author index

Details

• NCID: BB25732870
• ISBN:
  • 9783319118444
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: xxxiii, 349 p.
• Size: 29 cm
• Parent Bibliography ID:
  • BB19015740