Advances in luxury brand management

Author(s)

• Kapferer, Jean-Noël
• Kernstock, Joachim
• Brexendorf, Tim Oliver
• Powell, Shaun M.

Bibliographic Information

Advances in luxury brand management

Jean-Noël Kapferer ... [et al.], editors

（Journal of brand management : advanced collections）

Palgrave Macmillan, c2017

Note

Other editors: Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell

Includes bibliographical references and index

Details

• NCID: BB25799419
• ISBN:
  • 9783319511269
• Country Code: sz
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cham
• Pages/Volumes: x, 256 p.
• Size: 22 cm
• Classification:
  • DC23 : 658.827
  • DC : 658.8
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Luxury goods industry
  • LCSH : Luxuries -- Marketing
  • LCSH : Brand name products -- Marketing
• Parent Bibliography ID:
  • BB24150461