Foundations of marketing thought : the influence of the German historical school

Author(s)

• Jones, D. G. Brian (Donald Gordon Brian)
• Tadajewski, Mark

Bibliographic Information

Foundations of marketing thought : the influence of the German historical school

D.G. Brian Jones and Mark Tadajewski

（Routledge studies in the history of marketing, 5）

Routledge, 2018

• : hbk

Details

• NCID: BB25950612
• ISBN:
  • 9781138181809
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 214 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.0711
• Subject Headings:
  • LCSH : Marketing -- Study and teaching -- History
• Parent Bibliography ID:
  • BB19932718