The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations
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Bibliographic Information
The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations
（Reihe Handel und internationales Marketing = Series retailing and international marketing）（Research）
Springer Gabler, c2018
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Originally presented as the author's thesis (doctoral) -- Universität Trier, 2017
Includes bibliographical references (p. [131]-154)
