The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations
著者
書誌事項
The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations
（Reihe Handel und internationales Marketing = Series retailing and international marketing）（Research）
Springer Gabler, c2018
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注記
Originally presented as the author's thesis (doctoral) -- Universität Trier, 2017
Includes bibliographical references (p. [131]-154)
内容説明・目次
内容説明
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers' corporate reputation perceptions is given.
目次
The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions.
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