Transnational management : text and cases in cross-border management
著者
書誌事項
Transnational management : text and cases in cross-border management
Cambridge University Press, c2018
8th ed
- : pbk
- : hardback
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Transnational Management provides an integrated conceptual framework to guide students and instructors through the challenges facing today's multinational enterprises. Through text narrative and cases, the authors skilfully examine the development of strategy, organizational capabilities, and management roles and responsibilities for operating in the global economy. The key concepts are developed in eight chapters that are supplemented by carefully selected practical case studies from world-leading case writers. All chapters have been revised and updated for this eighth edition to reflect the latest thinking in transnational management while retaining the book's strong integrated conceptual framework. Ten new cases have been added, and four others updated. A full range of online support materials are available, including detailed case teaching notes, almost 200 PowerPoint slides, and a test bank. Suitable for MBA, executive education and senior undergraduate students studying international management, international business or global strategy courses, Transnational Management offers a uniquely global perspective on the subject.
目次
- Introduction
- 1. Expanding abroad: motivations, means and mentalities
- 2. Understanding the international context: responding to conflicting environmental forces
- 3. Developing transitional strategies: building layers of competitive advantage
- 4. Developing a transitional organization: managing integration, responsiveness, and flexibility
- 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management
- 6. Engaging in cross-border collaboration: managing across corporate boundaries
- 7. Building new management capabilities: key to effective implementation
- 8. Shaping the transnational future: defining an evolving global role.
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