Empirical B-to-B marketing research : a literature-based analysis of the period between 1983 and 2012
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Bibliographic Information
Empirical B-to-B marketing research : a literature-based analysis of the period between 1983 and 2012
（Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis, Bd. 463）
Kovač, 2016
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Originally presented as the author's thesis (doctoral)--Universität Hohenheim, 2016
Includes bibliographical references (p. 189-203)
