Bibliographic Information

Marketing theory

volume editor, Manjit S. Yadav ; contributors, Ajay K. Kohli, Rohit Deshpandé, Bernard J. Jaworski

(Legends in marketing, . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 5)

Sage, 2018

  • : hb

Available at  / 8 libraries

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Note

ISBN for the subseries "Gerald Zaltman" (set of 5 v.): 9789352806645

Includes bibliographical references

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