Sports media, marketing, and management : breakthroughs in research and practice

著者

• Information Resources Management Association

書誌事項

Sports media, marketing, and management : breakthroughs in research and practice

Information Resources Management Association

（Critical explorations）

IGI Global, c2018

• : hardcover

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB27030976
• ISBN:
  • 9781522554752
• LCCN: 2017045862
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hershey, Pa.
• ページ数/冊数: xi, 558 p.
• 大きさ: 29 cm
• 分類:
  • LCC : GV567.5
  • DC23 : 796.06/9
• 件名:
  • LCSH : Communication in sports
  • LCSH : Sports -- Marketing
  • LCSH : Sports administration
  • LCSH : Mass media and sports
  • LCSH : Social media
• 親書誌ID:
  • BB26525816