Strategic management and competitive advantage : concepts and cases
著者
書誌事項
Strategic management and competitive advantage : concepts and cases
Pearson Education, c2019
6th ed., global ed
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注記
"Pt. 1 cases" (48 p.), "Pt. 2 cases" (56 p.) and "Pt. 3 cases" (47 p.) inserted
Includes bibliographical references and indexes
内容説明・目次
内容説明
For courses in strategy and strategic management.
Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyse real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilising this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
目次
PART I: THE TOOLS OF STRATEGIC ANALYSIS
1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm's External Environment
3. Evaluating a Firm's Internal Capabilities
END-OF-PART I: CASES PC 1-1
PART II: BUSINESS-LEVEL STRATEGIES
4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion
END-OF-PART II: CASES PC 2-1
PART III: CORPORATE STRATEGIES
8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions
END-OF-PART III: PC 3-1
Appendix: Analyzing Cases and Preparing for Class Discussions
Glossary
Company Index
Name Index
Subject Index
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