Kellogg on branding in a hyper-connected world

Author(s)

• Tybout, Alice M.
• Calkins, Tim
• J.L. Kellogg Graduate School of Management

Bibliographic Information

Kellogg on branding in a hyper-connected world

edited by Alice M. Tybout, Tim Calkins

Wiley, c2019

• : hardcover

Note

Includes index

Details

• NCID: BB28342941
• ISBN:
  • 9781119533184
• LCCN: 2018054064
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xxviii, 338 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC23 : 658.8/27
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Branding (Marketing)
  • LCSH : Internet marketing
  • LCSH : Customer relations -- Management