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edited by Alice M. Tybout, Tim Calkins
Wiley c2019
: hardcover
Available at 3 libraries
edited by Alice M. Tybout, Bobby J. Calder
J. Wiley c2010 2nd ed
: hardback
Available at 12 libraries
アリス・M・タイボー, ティム・カルキンス編著 ; 電通IMCプランニング・センター訳
ダイヤモンド社 2006.12
Available at 117 libraries
edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler
John Wiley c2005
: hbk
edited by Patricia Cafferata, Alice M. Tybout
Lexington Books c1989
Available at 16 libraries