Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors

Author(s)

• Park, C. Whan
• Sheth, Jagdish N.
• MacInnis, Debbie
• Schmitt, Bernd H.
• Thomson, Matthew

Bibliographic Information

Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors

volume editor, Debbie MacInnis ; contributors, Bernd Schmitt, Matthew Thomson

（Legends in consumer behavior, . C. Whan Park / series editor, Jagdish N. Sheth ; v. 5）

Sage, 2019

• : HB

Note

ISBN for subseries "C. Whan Park": 9789352808236

Includes bibliographical references

Details

• NCID: BB28379282
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxxii, 399 p.
• Size: 25 cm
• Classification:
  • DC23 : 658.8342
• Subject Headings:
  • LCSH : Park, C. Whan
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BB16090295