Technology ventures : from idea to enterprise
著者
書誌事項
Technology ventures : from idea to enterprise
McGraw-Hill, c2019
5th ed
- : pbk
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. 467-486) and index
This international student edition is for use outside of the U.S. -- cover
内容説明・目次
内容説明
For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
目次
Part I - Venture Opportunity and Strategy
1) Venture Opportunity and Strategy
2) Opportunities
3) Vision and the Business Model
4) Competitive Strategy
5) Innovation Strategies
Part II - Concept Development and Venture Formation
6) Concept Development and Venture Formation
7) Risk and Return
8) Creativity and Product Developement
9) Marketing and Sales
10) Types of Ventures
Part III - Intellectual Property, Organizations, and Operations
11) Intellectual Property
12) The New Enterprise Organization
13) Acquiring and Organizing Resources
14) Management of Operations
15) Acquisitions and Global Expansion
Part IV - Financing and Leading the Enterprise
16) Financing and Leading the Enterprise
17) The Financial Plan
18) Sources of Capital
19) Deal Presentations and Negotiations
20) Leading Ventures to Success
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