International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
著者
書誌事項
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
(Reihe Handel und internationales Marketing = Series retailing and international marketing)(Research)
Springer Gabler, c2018
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注記
Originally presented as the author's thesis (doctoral) -- Universität Trier, 2017
Includes bibliographical references (p. [123]-147)
