Absolute essentials of digital marketing

Author(s)

• Charlesworth, Alan

Bibliographic Information

Absolute essentials of digital marketing

Alan Charlesworth

（Absolute essentials of business and economics）（Routledge focus）

Routledge, 2021

• : hbk

Note

Includes bibliographical references and index

Description and Table of Contents

Description

* Concise introduction to a core module on most Business & Management undergraduate and postgraduate degrees * Accessible writing style from an experienced lecturer and well-renowned textbook author * Broad and comprehensive coverage of the subject.

Table of Contents

1. The digital marketing landscape 2. Search engine optimization 3. Website development 4. The retail website 5. The B2B website 6. Advertising online 7. Email marketing 8. Marketing on social media 9. Metrics and analytics

by "Nielsen BookData"

Details

• NCID: BC00557042
• ISBN:
  • 9780367859206
• LCCN: 2020022712
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: 101 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
  • DC : 658.8
• Subject Headings:
  • LCSH : Internet marketing
• Parent Bibliography ID:
  • BB29616011
  • BB21194212