Absolute essentials of digital marketing
著者
書誌事項
Absolute essentials of digital marketing
（Absolute essentials of business and economics）（Routledge focus）
Routledge, 2021
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
* Concise introduction to a core module on most Business & Management undergraduate and postgraduate degrees * Accessible writing style from an experienced lecturer and well-renowned textbook author * Broad and comprehensive coverage of the subject.
目次
1. The digital marketing landscape 2. Search engine optimization 3. Website development 4. The retail website 5. The B2B website 6. Advertising online 7. Email marketing 8. Marketing on social media 9. Metrics and analytics
「Nielsen BookData」 より
