The aging consumer : perspectives from psychology and marketing

著者

• Drolet, Aimee
• Yoon, Carolyn

書誌事項

The aging consumer : perspectives from psychology and marketing

edited by Aimee Drolet and Carolyn Yoon

（Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor）

Routledge, 2021

2nd ed

• : hbk

注記

Previous edition: 2010

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC01807495
• ISBN:
  • 9780367360948
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxxii, 347 p.
• 大きさ: 24 cm
• 分類:
  • DC23 : 658.83420846
• 件名:
  • LCSH : Older consumers
  • LCSH : Consumer behavior
  • LCSH : Consumers -- Research
  • LCSH : Target marketing
• 親書誌ID:
  • BA65585537