Regaining relevance: doing research that reshapes the practice of marketing

Author(s)

Bibliographic Information

Regaining relevance: doing research that reshapes the practice of marketing

editors, Bernard Jaworski, Neil Morgan

（AMA educators' proceedings, [2016,] v. 27 . Summer AMA conference 2016）

American Marketing Association, 2016

[CD-ROM版]

  • [2016,] v. 27

Computer File

Available at  / 1 libraries

Search this Book/Journal

Note

Title from disc label

Related Books： 1-1 of 1

Details

  • NCID
    BC03986974
  • ISBN
    • 9781510839120
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Atlanta
  • Pages/Volumes
    CD-ROM
  • Size
    4 3/4 in
  • Parent Bibliography ID
Page Top