Regaining relevance: doing research that reshapes the practice of marketing

Author(s)

• American Marketing Association
• Jaworski, Bernard
• Morgan, Neil

Bibliographic Information

Regaining relevance: doing research that reshapes the practice of marketing

editors, Bernard Jaworski, Neil Morgan

（AMA educators' proceedings, [2016,] v. 27 . Summer AMA conference 2016）

American Marketing Association, 2016

[CD-ROM版]

• [2016,] v. 27

Computer File

Note

Title from disc label

Details

• NCID: BC03986974
• ISBN:
  • 9781510839120
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Atlanta
• Pages/Volumes: CD-ROM
• Size: 4 3/4 in
• Parent Bibliography ID:
  • BB2121199X