The music business : a teaching pack
著者
書誌事項
The music business : a teaching pack
Hodder & Stoughton, 1989
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注記
Bibliography: p. 119-120
Spiral bound
内容説明・目次
内容説明
This photocopiable pack for a number of GCSE, TVEI and City and Guilds courses, is an introductory guide to the modern music business, covering style and taste, marketing and finance. Included are interviews with key personnel at RCA and EMI, such as product managers, press officers and marketing people. Real life case studies are included, detailing the release and marketing strategies for three records, by Rick Astley, the Eurythmics and So. There is also a simulation game, containing role cards, fact sheets and three demo-tape songs on cassette, which would enable students to explore a bands career from signing to chart success. All the authors were founder members of the Haringey Media Education Project.
目次
- Teacher's notes
- fact sheets
- the simulation (including band dossiers, role cards and facsimile documents)
- case studies (breaking a new band - So, overnight sensation - Rick Astley, sustaining success - The Eurythmics).
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