The power presenter : technique, style, and strategy to be suasive
著者
書誌事項
The power presenter : technique, style, and strategy to be suasive
Financial Times/Prentice Hall, 2020
Second edition
- pbk.
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注記
Previous edition: 2009
Includes bibliographical references and index
内容説明・目次
内容説明
Present with Power, Poise, and Confidence---In Any Environment, Live or Virtual
To succeed, leaders must deliver powerful presentations at every opportunity: speeches, fireside chats, briefings, pitches, virtual meetings, videoconferences, podcasts, and beyond. Whether you are in front of a live audience or a webcam, the way you present yourself verbally and non-verbally is crucial to your success. Top presentation coach Jerry Weissman gives you the same battle-tested techniques, styles, and strategies he has provided to senior executives at thousands of companies. His proven methodology has enabled presenters to attract investors, sell products, propose partnerships, and get high-stakes projects approved. You will follow a step-by-step plan to shape your content, control your nerves, master your body language, integrate your graphics with your delivery, and much more.
The Power Presenter is packed with proven techniques, practical tools, and case studies of famous power presenters -- including many business leaders new to this edition. It will help you engage any audience from start to finish and deliver persuasive presentations when it counts most.
Part of the Jerry Weissman Presentation Trilogy!
Also look for updated Third Editions of:
Presenting to Win: The Art of Telling Your Story and Designing Your Slides
In the Line of Fire: How to Handle Tough Questions...When it Counts
目次
Foreword to the Second Edition xvii
Preface: Show Me the Money xxi
Introduction: The Deer in the Headlights xxvii
Fight-or-Flight xxvii
Adrenaline Rush Remedies xxviii
The Mental Method xxix
Book Conventions xxx
Chapter One: Actions Speak Louder Than Words 1
Audience Advocacy 1
The Power of the Visual 3
Chapter Two: Creating Empathy with Your Audience 11
Empathy 11
The Science of Empathy 12
The Effectiveness Matrix 15
Chapter Three: The Butterflies in Your Stomach 23
Fight-or-Flight: Internal Dynamics 23
Fight-or-Flight: External Dynamics 26
Presenter Behavior/Audience Perception 29
The Yikes! Moment 30
Chapter Four: The Quest for Content 31
Slides 32
Script 33
Teleprompter (Also Known as Autocue) 34
Comfort Monitors 35
Advanced Technology 36
Five Simple Steps to Develop Your Story 37
Chapter Five: The Mental Method 45
Concentration 45
The Mind-Body Connection 46
The Mental Method 49
Delivering Your Message 59
Chapter Six: The Learning Process 61
Change 61
The Four Stages of Learning 62
Comfort Zone Paradox 63
Repetition over Time 65
The Yikes! Moment 68
The Suasive Master Skills Cycle 69
Chapter Seven: Speak with Your Body Language 71
The Historic Kennedy-Nixon Debate 71
External Factors/Audience Perception 76
Visual Dynamics 77
Vocal Dynamics 92
Putting It All Together 96
Chapter Eight: Control Your Cadence: The Phrase 99
Cadence 99
Complete the Arc 100
Rising/Falling Inflection 102
Complete the Arc in Action 107
Chapter Nine: Control Your Cadence: The Pause 111
Unwords 112
Ten Benefits of the Pause 120
Speak Only to Eyes 120
Phrase & Pause 122
Cadence Summary 124
Chapter Ten: Tools of the Trade 127
Position 127
The Presentation Checklist 130
Putting It All Together 133
Chapter Eleven: SlideSynchronization 135
Design/Delivery Balance 135
The Suasive Meta Design Concepts 138
Seven Steps of Slide Sync Delivery 141
Slide Sync Delivery in Action 148
Chapter Twelve: SlideSync Narrative 149
Describe 149
Narrative Continuity 154
Three Simple Steps of Continuity 155
Putting It All Together 156
Chapter Thirteen: Masters of the Game 157
The Great Communicator 157
Sir Winston Churchill 160
President John F. Kennedy 161
Reverend Martin Luther King, Jr. 162
Reverend Billy Graham 163
The Great Communicator Redux 165
The Great Orators: Conversation and Empathy 167
Coda: Ending with the Beginning 169
Endnotes 173
Appendix A: Video Links 187
Acknowledgments 193
About the Author 195
Index 197
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