The public image of Henry Ford : an American folk hero and his company
著者
書誌事項
The public image of Henry Ford : an American folk hero and his company
(Great Lakes books)
Wayne State University Press, c1987
- : pbk
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注記
Includes index
内容説明・目次
内容説明
This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.
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