The public image of Henry Ford : an American folk hero and his company

Author(s)

• Lewis, David Lanier

Bibliographic Information

The public image of Henry Ford : an American folk hero and his company

by David L. Lewis

（Great Lakes books）

Wayne State University Press, c1987

• : pbk

Note

Includes index

Description and Table of Contents

Description

This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

by "Nielsen BookData"

Details

• NCID: BC05969193
• ISBN:
  • 0814318924
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Detroit
• Pages/Volumes: 598 p.
• Size: 26 cm
• Classification:
  • LCC : HD9710.U52
  • DC : 338.7/62/920924
  • DC : B
• Subject Headings:
  • LCSH : Ford, Henry, 1863-1947
  • LCSH : Ford Motor Company
  • LCSH : Automobile industry and trade -- United States -- History
• Parent Bibliography ID:
  • BA11489981