The public image of Henry Ford : an American folk hero and his company

著者

• Lewis, David Lanier

書誌事項

The public image of Henry Ford : an American folk hero and his company

by David L. Lewis

（Great Lakes books）

Wayne State University Press, c1987

• : pbk

注記

Includes index

内容説明・目次

内容説明

This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch. David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC05969193
• ISBN:
  • 0814318924
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Detroit
• ページ数/冊数: 598 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD9710.U52
  • DC : 338.7/62/920924
  • DC : B
• 件名:
  • LCSH : Ford, Henry, 1863-1947
  • LCSH : Ford Motor Company
  • LCSH : Automobile industry and trade -- United States -- History
• 親書誌ID:
  • BA11489981