Strategic place branding methodologies and theory for tourist attraction

Author(s)

• Bayraktar, Ahmet
• Uslay, Can

Bibliographic Information

Strategic place branding methodologies and theory for tourist attraction

Ahmet Bayraktar, Can Uslay

（Advances in hospitality, tourism, and the services industry (AHTSI) book series）（Premier reference source）

IGI Global, c2017

Note

Includes bibliographical references and index

Details

• NCID: BC06057916
• ISBN:
  • 9781522505792
• LCCN: 2016017591
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hershey
• Pages/Volumes: xxi, 393 p.
• Size: 30 cm
• Classification:
  • DC23 : 338.47910688
• Subject Headings:
  • LCSH : Tourism -- Marketing
  • LCSH : Branding (Marketing)
  • LCSH : Place marketing
• Parent Bibliography ID:
  • BB21723914
  • BA82101750