Reading images : the grammar of visual design

Bibliographic Information

Reading images : the grammar of visual design

Gunther Kress and Theo van Leeuwen

Routledge, 2021

3rd ed

  • : pbk

Available at  / 16 libraries

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Note

Includes bibliographical references (p. 279-286) and index

Description and Table of Contents

Description

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning. Features of this fully updated third edition include: new material on diagrams and data visualization a new approach to the theory of 'modality' a discussion of how images and their uses have changed since the first edition examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games ideas on the future of visual communication. Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

Table of Contents

List of Figures Preface Introduction: the grammar of visual design 1 The semiotic landscape: language and visual communication 2. Narrative representations: designing signs of social action 3. Conceptual representations: designing social constructs 4. Representation and interaction: designing the position of the viewer 5 Modality and validity: designing models of reality 6. The meaning of composition 7. Materiality and meaning 8. The third dimension Bibliography Index

by "Nielsen BookData"

Details

  • NCID
    BC06532102
  • ISBN
    • 9780415672573
  • LCCN
    2020022522
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xviii, 291 p.
  • Size
    25 cm
  • Classification
  • Subject Headings
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