Sport sponsorship insights
著者
書誌事項
Sport sponsorship insights
（Sport business insights / series editors, Aaron C.T. Smith, Constantino Stavros）（Routledge focus）
Routledge, 2022
- : hbk
大学図書館所蔵 件 / 全3件
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該当する所蔵館はありません
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
o Series - the book will be a key part of the overall series
o Authors - team of academic leaders with industry background and an industry CEO with an academic/writing background.
o Sponsorship - COVID notwithstanding, a growing and popular field of work and study.
o Content that can be applied in practice.
o Global leaders on the topic (SponsorshipX, CSLS, etc.).
目次
1. The Basics of Sport Sponsorship, 2. Sponsorship Objectives, Stakeholders, Proposals, and Packages, 3. Sport Sponsorship Activation, 4. Sport Sponsorship Servicing, 5. Sport Sponsorship Evaluation, 6. The Future of Sport Sponsorship
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