The human side of marketing in an age of digital transformation

Author(s)

Bibliographic Information

The human side of marketing in an age of digital transformation

editors, Alan Malter, Stacey Menzel Baker, Subin Im

(AMA educators' proceedings, [2021] ; v. 32 . AMA winter academic conference ; 2021)

American Marketing Association, c2021

[CD-ROM版]

  • 2021, v. 32

Computer File(Optical Disc)

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Note

Proceedings of a meeting held 17-19 February 2021, Online

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Details

  • NCID
    BC08352065
  • ISBN
    • 9781713825173
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago
  • Pages/Volumes
    CD-ROM
  • Size
    4 3/4 in
  • Parent Bibliography ID
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