The human side of marketing in an age of digital transformation
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Bibliographic Information
The human side of marketing in an age of digital transformation
(AMA educators' proceedings, [2021] ; v. 32 . AMA winter academic conference ; 2021)
American Marketing Association, c2021
[CD-ROM版]
- 2021, v. 32
Computer File(Optical Disc)
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Proceedings of a meeting held 17-19 February 2021, Online