Food advertising and childhood obesity : examining food type, brand mascot physique, health message, and media

Author(s)

• Esmaeilpour, Fariba
• Nashtaee, Mitra Shabani

Bibliographic Information

Food advertising and childhood obesity : examining food type, brand mascot physique, health message, and media

Fariba Esmaeilpour and Mitra Shabani Nashtaee

（Routledge studies in marketing）（Routledge focus）

Routledge, 2021, c2020

• : pbk

Note

Includes bibliographical references (p. [91]-100) and index

Details

• NCID: BC09168287
• ISBN:
  • 9781032175652
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: x, 108 p.
• Size: 22 cm
• Classification:
  • DC23 : 659.1083
• Subject Headings:
  • LCSH : Advertising and children -- Health aspects
  • LCSH : Advertising -- Food -- Health aspects
  • LCSH : Obesity in children
  • LCSH : Nutrition in mass media
• Parent Bibliography ID:
  • BB21065311
  • BB21194212