著者
書誌事項
Routledge studies in marketing
Routledge, 2016-
この図書・雑誌をさがす
関連文献: 20件中 1-20を表示
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1
- Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management
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edited by Maria Teresa Cuomo and Pantea Foroudi
Routledge 2024 Routledge studies in marketing
: hbk
所蔵館1館
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2
- Sustainable marketing and customer value
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edtited by Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal
Routledge 2023 Routledge studies in marketing
: hbk
所蔵館1館
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3
- Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
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Elena Chatzopoulou
Routledge 2023 Routledge studies in marketing 31
: hbk
所蔵館1館
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4
- Consumer ethnocentrism, country of origin and marketing : food market in Poland
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Paweł Bryła and Tomasz Domański
Routledge 2023 Routledge studies in marketing
: hbk
所蔵館2館
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5
- The dynamics of influencer marketing : a multidisciplinary approach
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edited by José M. Álvarez-Monzoncillo
Routledge 2023 Routledge studies in marketing
: hbk
所蔵館2館
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6
- Understanding the higher education market in Africa
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edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson
Routledge 2021 Routledge studies in marketing 12
: pbk
所蔵館1館
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7
- Addiction as consumer choice : exploring the cognitive dimension
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Gordon R. Foxall
Routledge 2021, c2016 Routledge studies in marketing 1
: pbk
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8
- Brand management in a co-creation perspective : communication as constitutive of brands
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Heidi Hansen
Routledge 2021 Routledge studies in marketing
: hbk
所蔵館2館
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9
- New consumer culture in China : the flower market and new everyday consumption
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Xi Liu
Routledge 2021 Routledge studies in marketing
: hbk
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10
- Luxury and fashion marketing : the global perspective
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Satyendra Singh
Routledge 2021 Routledge studies in marketing
: hbk
所蔵館2館
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11
- Internal marketing : theories, perspectives, and stakeholders
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David M. Brown
Routledge 2021 Routledge studies in marketing
: hbk
所蔵館2館
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12
- Driving consumer engagement in social media : influencing electronic word of mouth
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Anna Bianchi
Routledge 2021 Routledge studies in marketing
: hbk
所蔵館2館
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13
- Contemporary consumer culture theory
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edited by John F. Sherry, Jr. and Eileen Fischer
Routledge 2019, c2017 Routledge studies in marketing 3
: pbk
所蔵館3館
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14
- Marketing and mobile financial services : a global perspective on digital banking consumer behavior
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edited by Aijaz A. Shaikh and Heikki Karjaluoto
Routledge 2019 Routledge studies in marketing
: hbk
所蔵館2館
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15
- Relationship marketing in the digital age
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Robert W. Palmatier and Lena Steinhoff
Routledge 2019 Routledge studies in marketing
: hbk
所蔵館6館
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16
- Ethnic marketing : theory, practice and entrepreneurship
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Guilherme D. Pires and John Stanton
Routledge 2019 Routledge studies in marketing 5
: hbk
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17
- Marketing, rhetoric, and control : the magical foundations of marketing theory
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Chris Miles
Routledge 2018 Routledge studies in marketing
: hbk
所蔵館3館
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18
- Contemporary consumer culture theory
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edited by John F. Sherry, Jr. and Eileen Fischer
Routledge 2017 Routledge studies in marketing 3
: hbk
所蔵館8館
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19
- The psychology of consumer profiling in a digital age
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Barrie Gunter
Routledge 2016 Routledge studies in marketing 2
: hbk
所蔵館5館
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20
- Addiction as consumer choice : exploring the cognitive dimension
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Gordon R. Foxall
Routledge 2016 Routledge studies in marketing 1
所蔵館3館