著者
書誌事項
Routledge studies in marketing
Routledge, 2016-
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関連文献： 29件中 1-20を表示
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- Digital currency and consumption : the meaning of money in an era of digital currency
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Jashim Khan and Russell Belk
Routledge 2025 Routledge studies in marketing 49
: hbk
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2
- Marketing and gamification : applications, challenges, and ethics
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edited by Sahil Gupta ... [et al.]
Routledge 2025 Routledge studies in marketing
: hbk
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3
- Peopling marketing, organization, and technology : interactionist studies in marketing interaction
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Dirk vom Lehn
Routledge 2024 Routledge studies in marketing
: pbk
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4
- The continuum of consumer choice
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Gordon R. Foxall
Routledge 2024 Routledge studies in marketing 39
: hbk
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5
- Place branding and public management : building effective strategies for places
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Vincent Mabillard, Martial Pasquier, and Renaud Vuignier
Routledge 2024 Routledge studies in marketing
: hbk
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6
- Individuals in B2B marketing : sensemaking and action in context
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edited by Maria Ivanova-Gongne ... [et al.]
Routledge 2024 Routledge studies in marketing
: hbk
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7
- Peopling marketing, organization, and technology : interactionist studies in marketing interaction
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Dirk vom Lehn
Routledge 2024 Routledge studies in marketing
: hbk
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8
- Digital transformation and corporate branding : opportunities and pitfalls for identity and reputation management
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edited by Maria Teresa Cuomo and Pantea Foroudi
Routledge 2024 Routledge studies in marketing
: hbk
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9
- Branded content and entertainment in advertising : a theoretical and empirical study of creative advertising practices
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María Rodríguez-Rabadán Benito
Routledge 2023 Routledge studies in marketing
: pbk
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10
- Sustainable marketing and customer value
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edtited by Subrata Chattopadhyay, Sundeep Singh Sondhi and Arunava Dalal
Routledge 2023 Routledge studies in marketing
: hbk
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11
- Ethnic hospitality marketing : authenticity and quality constructions in the Greek food industry
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Elena Chatzopoulou
Routledge 2023 Routledge studies in marketing 31
: hbk
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12
- Consumer ethnocentrism, country of origin and marketing : food market in Poland
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Paweł Bryła and Tomasz Domański
Routledge 2023 Routledge studies in marketing
: hbk
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13
- The dynamics of influencer marketing : a multidisciplinary approach
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edited by José M. Álvarez-Monzoncillo
Routledge 2023 Routledge studies in marketing
: hbk
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14
- Understanding the higher education market in Africa
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edited by Emmanuel Mogaji, Felix Maringe and Robert Ebo Hinson
Routledge 2021 Routledge studies in marketing 12
: pbk
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15
- Addiction as consumer choice : exploring the cognitive dimension
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Gordon R. Foxall
Routledge 2021, c2016 Routledge studies in marketing 1
: pbk
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16
- Brand management in a co-creation perspective : communication as constitutive of brands
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Heidi Hansen
Routledge 2021 Routledge studies in marketing
: hbk
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17
- New consumer culture in China : the flower market and new everyday consumption
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Xi Liu
Routledge 2021 Routledge studies in marketing
: hbk
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18
- Food advertising and childhood obesity : examining food type, brand mascot physique, health message, and media
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Fariba Esmaeilpour and Mitra Shabani Nashtaee
Routledge 2021, c2020 Routledge studies in marketing , Routledge focus
: pbk
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19
- Luxury and fashion marketing : the global perspective
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Satyendra Singh
Routledge 2021 Routledge studies in marketing
: hbk
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20
- Internal marketing : theories, perspectives, and stakeholders
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David M. Brown
Routledge 2021 Routledge studies in marketing
: hbk
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