Brand management in a co-creation perspective : communication as constitutive of brands

著者

• Hansen, Heidi

書誌事項

Brand management in a co-creation perspective : communication as constitutive of brands

Heidi Hansen

（Routledge studies in marketing）

Routledge, 2021

• : hbk

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BC10281709
• ISBN:
  • 9780367504892
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Abingdon
• ページ数/冊数: xiii, 194 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 658.827
• 件名:
  • LCSH : Branding (Marketing)
  • LCSH : Communication in organizations
• 親書誌ID:
  • BB21065311