Services marketing : people, technology, strategy

Author(s)

• Wirtz, Jochen
• Lovelock, Christopher H.

Bibliographic Information

Services marketing : people, technology, strategy

Jochen Wirtz, Christopher Lovelock

World Scientific, c2022

9th ed

• : pbk.

Note

Includes indexes

Details

• NCID: BC10998044
• ISBN:
  • 9781944659820
• LCCN: 2016003724
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Jersey ; Tokyo
• Pages/Volumes: xvii, 665 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services -- Marketing