Services marketing : people, technology, strategy

著者

• Wirtz, Jochen
• Lovelock, Christopher H.

書誌事項

Services marketing : people, technology, strategy

Jochen Wirtz, Christopher Lovelock

World Scientific, c2022

9th ed

• : pbk.

注記

Includes indexes

内容説明・目次

内容説明

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [e-mail] Features:

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BC10998044
• ISBN:
  • 9781944659820
• LCCN: 2016003724
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New Jersey ; Tokyo
• ページ数/冊数: xvii, 665 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415.13
  • DC23 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Professions -- Marketing
  • LCSH : Service industries -- Marketing
  • LCSH : Customer services -- Marketing