Sport broadcasting for managers

著者

書誌事項

Sport broadcasting for managers

edited by Hunter Fujak and Stephen Frawley

Routledge, 2022

  • : hbk

大学図書館所蔵 件 / 全2件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

目次

  • 1. Sport Broadcasting for Managers: Managerial Dimensions, 2. Regulating the Digital Sports Broadcasting Market: New Players
  • Old Problems, 3. Sport Audience Measurement, 4. Broadcast Production and Logistics, 5. The Economics of Sport Broadcasting, 6. Valuation and Negotiation of Sport Broadcast Rights, 7. International Sport Broadcasting: A Comparison of European Soccer Leagues and the Major North American Team Sports, 8. Broadcast Forms and their Managerial Implication, 9. Understanding Media Consumers, 10. Examining the Relationship Between Sport Broadcasting and Sports Betting, 11. Critical Issues and Future Directions in Sport Broadcasting

「Nielsen BookData」 より

詳細情報

ページトップへ