Drivers of user engagement in influencer branding : an empirical analysis of brand-related user-generated content on instagram

Author(s)

• Fink, Tanja

Bibliographic Information

Drivers of user engagement in influencer branding : an empirical analysis of brand-related user-generated content on instagram

Tanja Fink

（Innovatives Markenmanagement）（Research）（Moremedia）

SpringerGabler, c2021

Note

Includes bibliographical references

Details

• NCID: BC1233700X
• ISBN:
  • 9783658346508
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Wiesbaden]
• Pages/Volumes: xx, 220 p.
• Size: 21 cm
• Parent Bibliography ID:
  • BB24677154
  • BB0927498X
  • BC12534510