Innovatives Markenmanagement
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Innovatives Markenmanagement
Springer Gabler
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Note
Description based on: Bd. 60 (2017)
"LiM; HHL Leipzig Graduate School of Management"
Herausgegeben von: Christoph Burmann, Manfred Kirchgeorg
Bd. 1 published by Deutscher Universitäts-Verlag, 2005. Cf. Publications list on LiM website
Bd. 31 published by Gabler Verlag, 2011. Cf. "Innovatives Markenmanagement" series page, Springer.com
