Strategic sport marketing

著者

• Karg, Adam
• Shilbury, David
• Westerbeek, Hans
• Funk, Daniel C. (Daniel Carl)
• Naraine, Michael L.

書誌事項

Strategic sport marketing

Adam Karg ... [et al.]

Routledge, 2022

5th ed

• : hbk

注記

Other authors: David Shilbury, Hans Westerbeek, Daniel C. Funk, Michael L. Naraine

Previous ed. published by Allen & Unwin in 2014

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BC12726679
• ISBN:
  • 9781032219097
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: ix, 307 p.
• 大きさ: 25 cm
• 分類:
  • DC23 : 796.0698
• 件名:
  • LCSH : Sports -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Sports -- Economic aspects