Marketing management
著者
書誌事項
Marketing management
Pearson Education Limited, c2022
16th ed., global ed
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注記
"Authorized adaptation from the United States edition, entitled Marketing Management, 16th edition, ... by Philip Kotler, Kevin Lane Keller and Alexander Chernev, published by Pearson Education, c2022"--T.p. verso
Includes bibliographical references and indexes
