Stadia naming rights in sport
著者
書誌事項
Stadia naming rights in sport
（Sport business insights / series editors, Aaron C.T. Smith, Constantino Stavros）（Routledge focus）
Routledge, 2022
- : hbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Sole focus on naming rights sponsorship in sport
Accessible and concise language to attract undergraduate and practitioner audiences
Translates key academic research and principles into 'need to know', practitioner-oriented content
International focus through examples and case studies from a range of markets (not just USA)
Coverage of naming rights sponsorship in professional and amateur sports settings
目次
1. Introducing Naming Rights Sponsorship, 2. Why Do Brands Buy Naming Rights?, 3. Activating Naming Rights Sponsorships, 4. Fan Reactions to Naming Rights Sponsorship, 5. Selecting a Naming Rights Partner, 6. The Future of Naming Rights Sponsorship in Sport
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